Ep. 035: Kristin Kaplan: Pricing and Planning for Profitability
There\u2019s an old story about the iconic artist Pablo Picasso that goes something like this\u2026
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Picasso was sitting in a Paris caf\xe9 when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin \u2014 but not before asking for a rather significant amount of money. The admirer was shocked: \u201cHow can you ask for so much? It took you a minute to draw this!\u201d \u201cNo\u201d, Picasso replied, \u201cIt took me 40 years\u201d\xa0
This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?\xa0
Do you wonder if you\u2019re asking for too much\u2014or not enough\u2014when it comes to pricing?
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Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?
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In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business.
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With pricing, it can be a bit tricky to quantify the value of your time, and it\u2019s so common for entrepreneurs to wonder if they\u2019re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you\u2019re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}
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To learn more and get the show notes, visit: www.annettestepanian.com/officetalk