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In this episode of Office Talk, I got a chance to chat with Shanna Skidmore, a business strategist and financial coach for creative entrepreneurs. I could definitely relate to Shanna, whose primary business goal is to simplify the seemingly daunting task of finance for her clients and set them up with the basic financial knowledge they need to take their businesses to the next level. For most creatives, finance and law can appear so overwhelming, but as Shanna shares with us, there are very few things you need to know, and once you know them, you\u2019ll find it\u2019s really not as complicated as you\u2019d imagine.

• The most common pitfalls that Shanna sees creative entrepreneurs making and how to avoid them
• How to calculate pricing based on profit and what to do if your prices are higher than you think clients are willing to pay
• How time-tracking saved Shanna\u2019s business, plus her favorite app for time-tracking
• Why knowing the purpose of your business is essential to its success
• Why Shanna recommends sabbaticals for creative entrepreneurs and why it\u2019s so much easier than you think
• A bit about Shanna\u2019s background as a financial planner and how she grew into her current business of helping creative entrepreneurs master finance

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To learn more and get the show notes, visit: www.annettestepanian.com/podcast/25