Loki Rothman - building a brand, attracting audiences and labels & letting go to let your music fly
Loki Rothman is a South African guitarist, singer-songwriter & film composer. Loki is know for being South Africas' most loved guitar virtuoso and has carved out a stellar career through composing for film, touring with Jack Parow as his guitarist, releasing two albums of his own including The Way Back (2015) and his new Afrikaans album Op My Pad (2020). Inspiring, practical and honest. In this episode, Loki gets real about the South African music business and how he has managed to build his own career. We dive deep into: - Loki as a virtuous child - Managing your own career when being a multifaceted musician - The myth of a recipe for success in the South African music business - Building a song library - Sustaining yourself financially as a musician Loki is as talented as he is hard working and will inspire you to action. Buckle up and enjoy! How to build your brand as a multifaceted musician and attract audiences & labels.