Turn Your Blog Posts into Podcasts (Why You Should)
How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
You might be thinking that starting a podcast isn\u2019t right for your business. But that\u2019s not the case.
You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they\u2019re walking, while they\u2019re working out \u2014 pretty much any time, anywhere.
Why should you turn blog posts into audio podcasts?
Everybody has their own preferred way to consume content; some people like to read, some like to watch videos and others like to listen. Turning your blog post into audio podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn\u2019t have encountered before. Just by repurposing your written content into audio content.
When users follow a podcast, they\u2019re likely to listen to each podcast episode and stay through to the end. Written content more often is skimmed. In fact, 43 percent of people admit to skimming blog posts, according to OptinMonster.
Podcasts episodes may just be the perfect way to get your message absorbed by consumers.
Now that you know the \u201cwhy\u201d, here\u2019s how to turn your blog posts into audio podcasts.
Determine your best blog posts
You need to determine which blog posts will best lend themselves to engaging podcast episodes. Not every single blog post on your website will make a great podcast episode.
When repurposing content in general, it\u2019s good practice to repurpose the content that performed the best. You already know it works.
Now with an audio podcast, some of your blog posts that didn\u2019t perform as well might make awesome podcast episodes. Your first steps will be to do some digging through your blog content and figure out what posts you\u2019ll turn into podcast episodes.
You can also use a free tool like Google Analytics. To find your most popular pages, go to your website\u2019s Google Analytics. Navigate to Behavior > Site Content > All Pages, you'll be able to see page view data for every page on your site.
Record it
You can simply read some of your best blog posts using your own voice, you as the owner of your business. You do need to consider quality. No one will want to listen to your podcast if the audio is poor, or if it\u2019s poorly edited.
Audio quality has been scientifically proven to have a significant effect on how listeners evaluate a speaker. Check out this study by USC and the Australian National University: \u201cThe quality of audio influences whether you believe what you hear\u201d. It shows that audio quality influences whether people believe what they hear \u2014 and whether they trust the source of information.
This is where Circle270Media Podcast Consultants can help you. Our years of experience in content creation ensures that our clients create content that is effective and representative of their business. Find out more by contacting us on our website.
Promote your podcast
When your podcast episodes are ready for download, you\u2019ve got to promote them. Don\u2019t expect to send them out into the world and have tons of people flocking to listen to them.
After you\u2019ve put them up on the platform of your choosing, whether it\u2019s your own website or Circle270Media\u2019s preferred media hosting platform, CaptivateFM, let people