More Thoughts On How To Avoid Podfading
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize.
January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?
This is when podfading starts.
Here are more thoughts on how to avoid podfading, whether you\u2019re just about to begin podcasting or already have been for a while.
Know the reason why you're podcasting to avoid podfading
If you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn\u2019t happen as soon as you would like. If at all.
Your podcast topic needs to energize you
One of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don\u2019t really care for? Who wants to listen to a podcaster who really doesn\u2019t care about the topic they\u2019re podcasting about?
Get the help you need
You are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded\u2026the tasks start to add up! And that doesn\u2019t even start the conversation about promoting your back catalog of episodes.
If you just want to record your episode and hand off the rest to someone else, that\u2019s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners.
You\u2019re allowed to take a break
It\u2019s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don\u2019t want them wondering where you are or worse, unfollowing the podcast because they think you\u2019re done.
Rediscover your purpose
Ask yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you\u2019re finding yourself in a relentless rhythm of recording and releasing, you\u2019ve probably forgotten about the reason that you\u2019re podcasting.
Determine what your \u201cwhy\u201d is and evaluate if it has changed. Revisit your podcast\u2019s mission statement. It\u2019s okay to transition from one \u201cwhy\u201d to another.
Find inspiration
Getting inspired again may not be as difficult as you think! Maybe there\u2019s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let\u2019s talk about what podcasting can do for your business in the next 12-months. Whether you\u2019re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
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Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio...