BROADCASTS.com

We love helping businesses start their podcast for the right reasons.

What are the right reasons?

They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives. 

This is day 19 of my 31 day podcast challenge.

Because a potential podcaster often doesn\u2019t consider the work involved with making one episode. It can cause problems for the whole marketing team

You might see the term podfade as you are researching podcasting. This is where a podcast starts producing fewer and fewer consistent episodes.

There is a significant amount of podfading among new podcasters because they went into podcasting for all the wrong reasons. 

They\u2019ll look at successful podcasters in particular business categories and try to mimic that business\u2019 podcast because of its success.

They assume that it\u2019s super easy and doesn\u2019t require much to get started. And podcast hosting companies make it easier every day to enter into the industry.

Some businesses and entrepreneurs launch their podcasts and immediately find super success with them. But it rarely happens because of podcasting directly. These businesses often come into podcasting after building communities through other methods, like blogging or social media.

When an entrepreneur enters into the podcast industry for fame and fortune only, they only see the results, but none of the work behind the results.

Building and growing a podcast typically takes more effort than what the finished product shows you. Podcasting requires creativity and persistence.

This is just some of what Circle270Media Podcast Consultants do for our clients.

1. Research and find a podcast hosting platform
2. Acquire an URL for the podcast
3. Get a website for the show
4. Research the pros and cons of a format for the show
5. Are you going to create an interview or solo show?
6. If it's an interview podcast then how are you going to acquire guests?
7. Do you want a co host?
8. If you go solo, how far in advance can you plan out content
9. Determine how long the show should the show be
10. Think how many episodes should you publish in a certain amount of time
11. Schedule time to create episodes
12. Figure out how to upload them
13. Link the RSS feed to the podcast aggregators/podcatchers
14. Create show notes
15. Transcribe the podcast episode
16. Start social media campaigns
17. Set up email subscribe options

Outside of what my consultancy does, you will need to..

1. Purchase the equipment to record and edit
2. Learn how to use the equipment
3. Learn how to edit your audio

Potential podcasters hear the finished product and think \u201cThat sounds easy, I can do that.\u201d They don\u2019t consider the actual workflow of the podcast production. A podcast workflow will look like this:

This is just some of what Circle270Media Podcast Consultants do for our clients

• Brainstorm show idea
• Outline show talking points
• Schedule guests (if an interview show)
• Set up equipment
• Record the show
• Edit the show
• Write show notes
• Schedule marketing for episode
• Write email blasts
• Upload episode
• Share episode with followers and fans

Most...