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When your customer is the advertiser, who is the user? (answer: you and I) What are we to Facebook? We\u2019re the product.

We are what they are selling to their customer. And the customer is the advertiser.

It's time to change from being the user, to the advertiser - after all - you're an online business owner and YOU need to get in front of Facebook's users.

Show notes:

It's an attention economy. The currency is your attention. We use the term pay attention because attention is a limited resource.

Multi tasking is a myth. We are splitting our attention back and forth.

Compare social media to Vegas slot machines etc.

Why do you think you need pull down to refresh your screen, or a video, or get a refreshed news feed\u2026.. ding ding ding\u2026. Slot machines.

How do I help you market yourself like a Vegas slot machine?

We used to use technology as a tool\u2026 now the tool is using us. We take our cell phones to bed with us; we put it on the table when we're out at a restaurant.. it's everywhere.

It's been designed to grab and keep our attention.

* BOOK SUGGESTION: The coddling of the American mind

CASINO FACTS: (how they keep you there)

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• Higher levels of oxygen (keep you awake and alert)
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• Near Misses - nothing worse than almost winning.
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• Waitresses bring free food and drinks
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• Psychedelic carpets - the ugly carpets are there for a reason, that you cant stare at them for long , you must look up at all the lights and shiny objects. It also keeps you awake.
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• No time indicators - the lights never dim. The party never stops. There are no clocks to realize when it's time to go.
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• Looping hypnotic music - background music with defined beginnings and endings would let people track time a bit better.
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• Maze like layouts - which way is the way out? They are deliberately confusing so you aren\u2019t sure how to leave.
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• Stimulating lights and noises - bright lights and dopamine sounds.
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