BROADCASTS.com

Does your nonprofit website attract donors like a 20-year-old Geo Metro? \U0001f697 Here's how to give it a sleek new upgrade without breaking the bank.

Lou Kotsinis of BCS Interactive shares his 20+ years of digital marketing expertise to help nonprofits level up their online presence. A beautiful website matters - it\u2019s often the first impression funders have of your work!

We discuss common pitfalls in positioning, storytelling, user experience and functionality. Plus simple fixes that create a seamless, conversion-focused donor journey.

Lou also gives tips on choosing intuitive donation platforms, website content that converts, calls to action that compel without annoying, and more.

The bottom line? Nonprofit websites should make donors feel loved, not bamboozled! Put yourself in their shoes. Understand their passion points and perspective. Then craft an experience that makes them eager to engage with your cause.

\u201cLove your audience. If you love your audience [and] understand what their needs are, that can't help but be reflected in your website.\u201d - Lou Kotsinis

Ready for website wisdom that\u2019s equal parts strategic and practical? Have a listen!

Important Links:\xa0

https://www.linkedin.com/in/loukotsinis/

https://www.usertesting.com/