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Do you want to know the optimal number of internal links you should build to new pages?

Or how about which anchor texts will get you the best results? In this episode of the Niche Pursuits podcast, long-time SEO expert Cyrus Shepard shares some very interesting answers to these questions you won\'t want to miss. His findings come from an in-depth study he did on the impact of internal linking on a website\'s ranking and traffic.

He analyzed 1800 websites and 23 million internal links and found a positive correlation between internal links and Google traffic. But there\'s a catch. After a certain point, the relationship between internal links and traffic diminishes.

So, how can you make the most of your internal links?

Cyrus emphasizes the importance of controlling both popularity and relevance in internal linking. He shares insights on Page Rank Sculpting and advises starting with a plan and adding links as soon as possible to avoid playing catch-up later.

He also believes updating old content and internal linking should be a continuous part of your site management process. Cyrus then shares tips on where to place internal links and the importance of varied anchor text.

Plus, he shares his thoughts on keyword cannibalization and an example of how linking multiple pages together using keyword-rich cannibalization keywords improved the ranking of all pages. But internal linking isn\'t the only factor at play. Redirecting 404 pages with a 301 redirect to a highly relevant page is important. Plus, he recommends automation tools like Link Whisper to help find internal linking opportunities.

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