Podcasts Business Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! NP 13: How to Effectively Use Content Marketing to Grow Your Business with Marcus Sheridan

NP 13: How to Effectively Use Content Marketing to Grow Your Business with Marcus Sheridan

Published: Nov. 21, 2012, 5:54 p.m.

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Marcus Sheridan is an entrepreneur that truly understands content marketing.\\xa0 He was able to take his pool business from the brink of the financial abyss to strong profitability primarily through the use of online content marketing.

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I absolutely love the story that Marcus has to share, and it was a pleasure to interview him for today\'s episode of my podcast.

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To get the full picture, you really need to listen to the podcast; plus you get a better grasp of the fun personality that Marcus has.\\xa0 It was all I could do to keep myself from busting out laughing during a few parts...

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Content Marketing Advice

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However, here\'s a brief synopsis:

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Marcus started out as a partner in a small swimming pool business.\\xa0 However, for a number of reasons, the company started to go downhill after a while.\\xa0 At this point, Marcus knew he needed to do something differently and started learning about content marketing.\\xa0 He decided to give it his FULL attention and produce lots of great content on their company website: Riverpoolsandspas.com .

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It wasn\'t overnight, but the website started generated more traffic and a lot more interest in their business.\\xa0 By focusing on the questions customers ask for content (this is critical), he was able to rank well for lots of long tail keywords in Google.\\xa0 This free traffic, began converting into paying customers.

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Fast forward a couple of years and their pool business was thriving all because they started marketing their business with content online.

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Now Marcus focuses the majority of his time teaching others how to use content and inbound marketing in their business.\\xa0 His blog for this business is at: TheSalesLion.com . I highly recommend that you check out his site and download his free content marketing ebook.\\xa0 Warning, its over 200 pages long!

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Because of his experience with his own pool business and now his blog, Marcus consults other businesses on how to have an effective content and inbound marketing strategy.

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