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Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners.\\xa0

Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he\\u2019s in contact with have been affected by Google\\u2019s latest update.\\xa0

Did most websites see a recovery or more of a decline? What will happen as the update concludes?\\xa0

They also announce that the Reviews Update has also been rolled out. Will site owners be able to determine which update affected them and how? How is this latest update different from the HCU? How is Google going to handle update announcements moving forward? And will there be another update before the end of the year? Tune in to hear what Spencer and Jared think.\\xa0

Changing gears, Spencer shares an affiliate article in The Verge that is clearly written with AI with no human editing. Listeners of last week\\u2019s episode will recall the discussion of a different article in The Verge complaining that the internet is overloaded with poor-quality SEO content.\\xa0And here it is, spamming the web with SEO-optimized unedited AI content!

Is their article ranking? And if it is, is it outranking truly helpful content written by humans who have actually tested the products? What do Spencer and Jared think about this case of parasite SEO? Listen to find out!

Next up on the agenda is a very interesting tweet from Danny Sullivan from Google Search Liaison on how he brings people\\u2019s feedback back to Google. Jared lauds this moment of transparency and Spencer wonders if this feedback could impact the way that Google Search works.\\xa0

Another tweet that made it into this week\\u2019s news is about the New York Times\\u2019 3Q revenue numbers. Glen Allsopp did an excellent write-up after analyzing The Wirecutter, the Times\\u2019 affiliate website. How much does he estimate it\\u2019s bringing in per month in affiliate commissions? It\\u2019s clear that \\u201cthe little guys\\u201d can\\u2019t compete with The Wirecutter, but what are Jared and Spencer\\u2019s takeaways from this situation?

In the last news item of the episode, Spencer shares that Elon Musk and Twitter recently revealed their ChatCPT competitor, Grok. Premium Twitter subscribers can currently sign up to the waiting list to test it out. Where will this go? It remains to be seen, but as Spencer says, it\\u2019s always interesting when someone with very deep pockets gets into the AI game.

In the Shiny Object Shenanigans portion of the podcast, Spencer talks about the tool he created, Rank Logic, and its latest addition\\u2014a Google Analytics integration, which will be available for current users as early as next week. He talks about the different ways users will be able to analyze data and create custom reports, and how much easier it will be compared with using GA4.

When it\\u2019s Jared\\u2019s turn, he talks about recording more videos for the Amazon Influencer Program, most of them seasonal. His goal is to hit 1000 videos by the end of the year. He also talks about celebrating the anniversary of the Photo Course on Weekend Growth and how his side hustles, and the opportunities that come with them, continue to grow and surprise him as well.

Spencer shares his Weird Niche Site first: Miss Rachel Networth. He gives the backstory about Miss Rachel, a popular teacher on YouTube, and shares stats for the 3-month-old site, which has a DR of 63 and organic monthly traffic of around 30k. Is it a 301 from an older domain? What else does he discover when he digs deeper? What\\u2019s his and Jared\\u2019s theory behind the website?

Jared\\u2019s find this week is The Measure of Things, a very, very weird niche site that lets you enter a measurement and then compare that measurement to other \\u201cthings.\\u201d For example, 829 square centimeters is about 1/15th as big as a bath towel. Isn\\u2019t that great to know?\\xa0

This DR52 site ranks for 17k keywords and has an organic search volume of 24k per month. What\\u2019s super unique about this website? Hear Jared and Spencer break down the data they see in Ahrefs.

And that brings us to the end of another great episode. We hope you\\u2019re feeling informed and inspired, as always. See you next week!

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