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Welcome back to this week\u2019s episode of the Niche Pursuits News podcast, where Spencer and Jared report on all the latest news in SEO.\xa0

It was a busy week, so tune in to hear what\u2019s new at Google and how changes there effect content creators and webmasters. Stay for the latest updates on their side hustles, and don\u2019t miss the weird niche site discussion at the end.\xa0

The first news item is a big one. Based on a post on LinkedIn, there's speculation that Google's SGE might not be rolled out now, or maybe not even at all. That\u2019s obviously great news for SEOs.

Spencer and Jared dissect this news item and try to understand what Google\u2019s future plans are. Are there really going to be changes? What\u2019s behind the gradual shift in the language they\u2019re using? Listen to the episode to hear what they think is actually happening.

The conversation continues to revolve around Google, but the topic shifts to what\u2019s going on behind the scenes there. Another LinkedIn post gives a bit of insight into the company, suggesting that the company has no real leadership and is plowing ahead with AI while slowly killing organic search.

Is Google really done innovating? Does the company need new leadership? Hear what Spencer and Jared have to say about the situation.

The next news item up for discussion is Google\u2019s announcement that its contract with Appen has ended and it has cut thousands of search quality rater jobs.\xa0

Although there was confusion about whether or not Google was getting rid of all of its quality raters, the company confirmed that it\u2019s simply cutting ties with Appen.

How did this news initially come to light? Spencer has the scoop!

The last news item today is that Sports Illustrated\u2019s publisher has laid off most of its union staff. You might recall that SI was busted recently for using fake AI-generated personnel on its website and, as a result, the CEO got fired.

Want to hear more of the drama at SI and with AI and the world of publishing? Listen to the full episode!

In the Shiny Object Shenanigans portion of the podcast, Spencer revisits a website he started about a year ago, the goal being to drive traffic from Facebook. His Facebook page has 45k likes, and he shared the strategy he\u2019s using to get people to his site.

How\u2019s it doing? Does it have potential? What happened when he applied to Mediavine? He shares some Facebook page metrics, including link clicks, and he fields several questions from Jared about his strategy.\xa0

Jared reveals a new and exciting side hustle he\u2019s got in the works: a public speaking side hustle. He\u2019s set a goal for the year to speak at 4 conferences, and he\u2019s already got a few lined up. But what does he hope to earn or achieve from this new side hustle?

When it comes to Weird Niche Sites, Spencer goes first with Let\u2019s Learn Slang, and he looks at a few of the articles and shares their stats from Ahrefs.\xa0

How could the site have established more topical relevance? And what do Spencer and Jared think of the About page?\xa0

Jared then shares his site: Easy Toilet Tips, the number one source for lavatory bias-free reviews.\xa0

The site has a ton of content but hasn\u2019t put a lot of thought or effort into UX. Although it seems like an AI-generated website, Ahrefs reveals that it\u2019s been around longer than that. Traffic peaked at one point, but it was devastated by the HCU.

And that brings us to the end of another episode of the Niche Pursuits News podcast. We hope you\u2019re feeling up-to-speed on all the latest SEO news and inspired by Spencer and Jared\u2019s side hustles and general insight.

See you next Friday!