Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)
Today I talked to Angelica Malin about her new book\xa0She Made It: The Toolkit for Female Founders in the Digital Age\xa0(Kogan Page, 2021).\nFemale entrepreneurs don\u2019t tend to receive the same funding assistance as do their male counterparts, but in turn they have the advantage of often connecting more effectively with their target markets. It\u2019s their soft skills, in effect, that can see them through observes Angelica Malin. Plus one should never forget the power of having a greater purpose, a sense of mission by, for instance, by addressing a need that other, often male entrepreneurs may overlook. This guest has no fear of public speaking, whatsoever \u2013 and it shows. This is a very engaging episode as Angelica gives crisp, lively answers to questions like: why it helps to be personal and quirky in addressing journalists, how Instagram has changed in recent years, and how Taylor Swift helped make\xa0She Made It\xa0possible.\nAngelica Malin is the Editor-in-Chief of\xa0About Time Magazine\xa0and the U.K.\u2019s rising voice for championing women founders and entrepreneurs. She\u2019s appeared on the BBC News and LBC Business Hour and has been featured in\xa0The Telegraph, Forbes, and\xa0Real Business.\nDan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is\xa0Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related \u201cDan Hill\u2019s EQ Spotlight\u201d blog, visit\xa0https://emotionswizard.com.\nLearn more about your ad choices. Visit megaphone.fm/adchoices\nSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies