Mastering personalisation: Tailoring customer experiences
Personalisation is a hot topic, but what does it mean, what are the benefits and what should organisations consider to master the art?\n\nIn this episode of CX Talks, hosts and customer experience experts Simon Blosse and Tom Carpenter delve into the world of personalisation, unravelling the fine line between customisation and cost-effectiveness. Discover their insights on achieving impactful tailored experiences and the pivotal role of experimentation.