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Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies. 

Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow. 

Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/ 

More content like this at https://neilwilkins.online/category/marketing-sustainability/  

Key Moments:
\n13:10 if you aren't the leader you can still drive change
\n28:10 lead with the clarity of values
\n29:50 the process