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\u201cPredictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. It helps anticipate customer behaviour, optimise marketing strategies, and improve ROI."

Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics based on your specific needs and capabilities.

Prepare and Analyse Data: Collect and preprocess your data using tools like Trifacta, and apply relevant predictive algorithms to uncover actionable insights.

Implement and Optimise: Deploy your predictive models, monitor their performance, and continuously improve them with platforms like H2O.ai to enhance customer engagement and marketing ROI.

Cambridge Marketing College http://marketingcollege.com

Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/