Joe Valley has built, bought, and sold over a half-dozen of his own companies. After selling his last eCommerce business, he joined the company that sold it\u2014Quiet Light. Then Joe became a partner in the company. Since he\u2019s joined, he\u2019s personally sold $100 million in total transactions. Joe has seen deals fall apart\u2014and other deals exceed all expectations\u2014because of how people behave. What\u2019s the secret to winning a deal when you aren\u2019t the best offer? Joe shares his surprising secret in this episode of Negotiations Ninja.\xa0