Becoming effective as a negotiator is simply a process of developing skills. But that doesn\u2019t mean it\u2019s a simple process. It requires dedication and diligence to maximize your ability to achieve your desired outcomes in your negotiations. This is a skill set that can and should be developed by every salesperson, procurement professional, and of course, negotiator. It consists of\xa0many\xa0things, tools if you will, that must become second nature to you so that they are available at a moment\u2019s notice. Negotiation and sales trainer Julia Ewert calls this skills development \u201cnegotiation muscle memory\u201d and believes that the more you can develop it, the more proficient and successful you\u2019ll become. We also address the power of open questions, how to defuse tension using negotiation skills, and how negotiation skills can help businesses convert more sales. Enjoy! Don\u2019t miss this fascinating conversation.