Why You Must Dare to Care with David Perry, Ep #344

Published: March 23, 2023, 9 a.m.

David Perry is a sales and business development expert and the author of the book \u201cThe Game of Sales.\u201d David wanted to share everything he learned from working with Adobe, Amazon, Google, and IBM and arm readers to overcome the \u201cinner game\u201d they face when they negotiate.\xa0

A lot of someone\u2019s success comes down to the concept \u201cDare to care.\u201d Caring is a\xa0quality\xa0that top salespeople have. Many books only focus on tactics and strategy\u2014very few focus on caring. David shares his thoughts on \u201cDaring to care\u201d in this throwback episode of Negotiations Ninja.