Podcasts Business Negotiations Ninja Podcast Why One-Upping Your Customers is a Good Thing with Anthony Iannarino, Ep #299

Why One-Upping Your Customers is a Good Thing with Anthony Iannarino, Ep #299

Published: July 18, 2022, 9 a.m.

You\u2019re supposed to lead and serve your clients\u2014so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, \u201cElite Sales Strategies.\u201d It\u2019s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony\u2019s unique concept.\xa0

Outline of This Episode
  • [1:38] Learn more about Anthony Iannarino\xa0
  • [3:00] The concept of one-upping your Customers
  • [6:53] The process of learning what you need to know
  • [10:14] The truth at any price is key
  • [15:42] Anthony\u2019s triangulation strategy
  • [21:48] How to teach someone without offending them
  • [26:45] The importance of embracing intellectual humility
  • [30:07] Learn more about Anthony\u2019s Outbound Sales Conference
Resources & People Mentioned Connect with Anthony Iannarino Connect With Mark

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