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Planning in negotiation is a crucial element that we may often forget the importance of. Today\\u2019s guest\\u2014Paul Watts\\u2014believes planning is THE single most important element of a negotiation. He notes that 80% of success comes from extensive planning. In this episode of Negotiations Ninja, Paul and I talk about negotiation through the lens of a salesperson, the cost of inaction, and techniques to improve your negotiation skills.\\xa0
Paul Watts is a Sales Performance Coach with Base Over Apex and host of the \\u2018Sales Reinvented\\u2019 podcast. His mission is to change the negative perception of salespeople and make selling a profession to be proud of. His goal is to help sales professionals be more effective to be able to live life on their own terms. Listen to this episode for a deep-dive into negotiation from the perspective of someone who\\u2019s been in sales for over 20 years.