The Importance of Negotiation Preparation

Published: April 20, 2020, 9 a.m.

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Planning in negotiation is a crucial element that we may often forget the importance of. Today\\u2019s guest\\u2014Paul Watts\\u2014believes planning is THE single most important element of a negotiation. He notes that 80% of success comes from extensive planning. In this episode of Negotiations Ninja, Paul and I talk about negotiation through the lens of a salesperson, the cost of inaction, and techniques to improve your negotiation skills.\\xa0

Paul Watts is a Sales Performance Coach with Base Over Apex and host of the \\u2018Sales Reinvented\\u2019 podcast. His mission is to change the negative perception of salespeople and make selling a profession to be proud of. His goal is to help sales professionals be more effective to be able to live life on their own terms. Listen to this episode for a deep-dive into negotiation from the perspective of someone who\\u2019s been in sales for over 20 years.

Outline of This Episode

  • [3:19] Paul Watt\\u2019s background in sales and podcasting
  • [4:51] Planning is the most important element of negotiation
  • [7:36] Present the cost of inaction and the return on investment
  • [11:11] The best way to improve your negotiation skills
  • [14:37] A negotiation techniques Paul employs regularly
  • [20:11] Role models and styles Paul embraces
  • [21:51] What happens when a negotiation goes downhill
  • [29:49] Paul advises to embrace a learning mindset

Resources & People Mentioned

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