David Perry is a sales and business development expert. He\u2019s an industry veteran who understands the game of sales at the top level. David advises world-class brands on how to adapt and get value out of marketing and advertising technology during digital transformations. He\u2019s worked with 100+ companies in various industries, including technology, healthcare, and financial services. He\u2019s also the author of the book \u201cThe Game of Sales.\u201d
Why \u201cThe Game of Sales?\u201d It comes down to his audience. David has read everything from brittle and dry to interesting and entertaining business books. He wanted to make sure his book was fun, thus the title \u201cThe Game of Sales.\u201d David thinks it can be easier to think of it as a game to be able to take a step back and see how things work together. Learn more about his book and the concepts he covers in it in this episode of Negotiations Ninja!
Outline of This Episode