Podcasts Business Negotiations Ninja Podcast Persuasion in Negotiation with Andy Luttrell, Ep #333

Persuasion in Negotiation with Andy Luttrell, Ep #333

Published: Feb. 13, 2023, 10 a.m.

Are persuasion tactics effective in negotiation? How do you develop persuasiveness that isn\u2019t overtly obvious? Persuasive rhetoric can be compelling\u2014or it can completely backfire. So how do you effectively persuade someone to consider your side of an argument? Andy Luttrell\u2014a Psychologist in the field of opinion science\u2014joins me in this episode of Negotiations Ninja to dive into persuasion in negotiation.\xa0

Outline of This Episode
  • [1:53] Learn more about Andy Luttrell
  • [2:29] What does persuasion really mean?\xa0
  • [4:18] How do you use persuasion to drive decisions?
  • [6:43] Increase your persuasiveness via credibility and trustworthiness
  • [10:52] Why what you say and how you say it matters
  • [13:55] Is the use of emotion a powerful tactic in persuasion?
  • [21:19] Do people make decisions based on pain, pleasure, or both?
  • [24:35] Why cultivating fear is a common persuasion tactic
  • [28:31] Is tapping into emotions appropriate in a business setting?
Resources & People Mentioned Connect with Andy Luttrell Connect With Mark

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