Nailing Down Your Prospects Desired Outcome, Throwback with Keenan, Ep #322
What is your prospect\u2019s desired outcome? Where are they right now? According to Keenan\u2014the best-selling author of Gap Selling\u2014once you calculate the gap that needs to be crossed, you can help guide your prospect to their desired outcome. Sounds easier said than done, right? So in this episode of Negotiations Ninja, we are revisiting this special episode about bridging the gap with none other than Keenan.