Mastering the Psychology of Persuasion, Throwback with Brian Ahearn, Ep #328

Published: Jan. 26, 2023, 10 a.m.

Have you heard of Cialdini\u2019s principles of influence from his book, \u201cInfluence: The Psychology of Persuasion?\u201d If you\u2019re in the world of sales and negotiation, you\u2019re likely familiar with some of these principles. But the psychology of persuasion isn\u2019t easy to master. In this special throwback edition of Negotiations Ninja, Brian Ahearn shares how negotiators can leverage the psychology of persuasion and transform the way they sell. Check it out!