Podcasts Business Negotiations Ninja Podcast Leverage P3 Selling to Improve B2B Sales Success with Greg Nutter, Ep #381

Leverage P3 Selling to Improve B2B Sales Success with Greg Nutter, Ep #381

Published: July 31, 2023, 9 a.m.

Why did Greg Nutter write \u201cP3 Selling: The Essentials of B2B Sales Success?\u201d What are the key concepts? How can they help B2B sellers be more successful? B2B sales are far different from B2C. So to be effective with B2B sales, you need to do things differently. Greg\u2019s three-step process, when done correctly, can help you improve your sales success. Learn all the specifics in this episode of Negotiations Ninja.\xa0

Outline of This Episode
  • [1:49] Learn more about Greg nutter
  • [2:32] Why Greg wrote \u201cP3 Selling\u201d
  • [3:20] P#1: Problems
  • [6:10] Creating awareness of problems\xa0
  • [10:32] Tying it back to the need
  • [12:46] Problem importance = Impact x Urgency
  • [14:29] P#2: People
  • [17:23] P#3: Process
Resources & People Mentioned Connect with Greg Nutter Connect With Mark

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