Podcasts Business Negotiations Ninja Podcast How to Overcome the Barriers to Change

How to Overcome the Barriers to Change

Published: Aug. 31, 2020, 9 a.m.

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Why are people reluctant to change? What are the barriers to change? How do you overcome them? According to Jonah Berger, you have to find the catalyst that\\u2019s needed to create the change to overcome those barriers. In this episode of Negotiations Ninja, Jonah talks about the 5 most common barriers and how to overcome them to create lasting change. Don\\u2019t miss it!\\xa0

Jonah has been a marketing professor at the Wharton School of Business at the University of Pennsylvania for 13 years. He researches social influence, word of mouth, and why products, ideas, and behaviors catch on. A couple of years ago he wrote Contagious: Why Things Catch On and more recently wrote the book The Catalyst: How to Change Anyone\'s Mind.\\xa0

Outline of This Episode

  • [1:53] Jonah\\u2019s background in the industry
  • [3:42] Change minds by reducing reactants
  • [6:30] Bypassing the anti-persuasion radar
  • [9:30] How many choices should be available
  • [13:14] Endowment: stick with what you know
  • [19:28] How to frame the cost of inaction
  • [20:18] How corroborating evidence is a catalyst\\xa0
  • [23:00] How to connect with Jonah Berger

Resources & People Mentioned

Connect with Jonah Berger

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