How to Change Anyones Mind per Jonah Berger, Ep #300

Published: July 25, 2022, 9 a.m.

What is the best way to change someone\u2019s mind? What\u2019s holding them back from making necessary changes? Jonah Berger wrote the book, \u201cThe Catalyst: How to Change Anyone\u2019s Mind\u201d to introduce a revolutionary new approach. Here\u2019s a hint:\xa0A catalyst is required to push someone to change. Jonah shares more about his unique approach in this throwback edition of the Negotiations Ninja podcast. Don\u2019t miss it!