b'In this episode, Andy Luttrell, Assistant Professor of Psychology at Ball State University and Podcast host of Opinion Science, discusses the science of persuasion, as it relates to deeply held beliefs and strongly held opinions.\\n\\nRequest a Custom Workshop For Your Company\\n\\nGet Free Access to Over 15 Negotiation Guides\\n\\nOpinion Science Podcast\\n\\nAudio Course: The Science of Persuasion\\n\\nFollow Andy on LinkedIn\\n\\nFollow Kwame on LinkedIn\\n\\nKwame Christian with Andy Luttrell'