Does Saying "Yes" Cost More Than Saying "No"?

Published: Aug. 19, 2020, 6 p.m.

This week, Chad Pickard, NBDA Board Member and owner of Spoke-N-Sport in Sioux Falls, SD, is joined by John Robinson, fellow NBDA Board Member and owner of Johnny Velo Bikes in Columbus, OH, for a discussion on customers and profitability. Is the customer always right? Does saying "yes" to a customer sometimes cost more than saying "no"? Join in on the discussion and feel free to weigh in on social media!

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