33. JOMO
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\n\t\t\t\t\t\t\tWelcome to Episode 33 of Navigating the Fustercluck\u2014a podcast full of snackable insights to help you navigate the turbulent world of creativity & marketing.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we\u2019re here to talk about JOMO.Now most folks know about FOMO- the Fear of Missing Out. That anxiety inciting state of mind that makes us ignore our friends because our phone may have something even better in store for us. That no matter how good things are it\u2019s not enough. FOMO is the Fear of Missing Out. Missing out on that call from her. That text from him. Breaking news. Or whatever else you think may be more interesting than whom you\u2019re with or what you\u2019re doing at the time. FOMO is the very thing that takes you out of the moment. Keeps you from being present. And at times makes you annoying as all get out. Quite honestly, it\u2019s twisted.Seth Godin sums it up in a great way\u2026If we give an isolated community access to the internet, very quickly, the quality of life will improve. Time will be saved, research into proven solutions will produce value, and people will become connected to a larger population. Those connections will lead to productivity and learning.And, then, soon thereafter, they will become\xa0less\xa0happy.Not because they\u2019re worse off, but because the dominant media narratives that arrive exist to make them feel insufficient, inadequate or simply jealous at how green the grass is over there.Our narrative defeats our surroundings, every time.It\u2019s a perfect example of what Teddy Roosevelt warned us about:Comparison is the thief of joy.Yet, we\u2019re the ones that keep unlocking the door for the thief.Keeping up with the Joneses is nuts.Yet marketing people are almost all FOMO folks. Constantly in search for the latest and greatest new thing. The latest app. The latest band. The latest show. Always searching. Never satisfied. And it\u2019s tiring. Exhausting. We\u2019re like junkies looking for their next hit. Am I overexaggerating? I don\u2019t think so.Worse, is that at our worse, we create FOMO for the people who interact with our work. Some would say that we\u2019re in the FOMO business. Leading to\u2026 Too Many People Buying Things They Don\u2019t Need With Money They Don\u2019t Have Trying to Impress People They Don\u2019t Even Like. But we\u2019ll save that one for another day.For now, let\u2019s remember that for every action there is a reaction.FOMO is not immune to the Law of Physics. And in the case of FOMO, there\u2019s JOMO- the Joy of Missing Out. Living without the obsession to be ahead of the curve. Instead they take their time. Make their way. Their own way.\xa0Have you heard the story of the Mexican fisherman?It\u2019s based on something Heinrich Boll, a German writer, wrote in the 60\u2019s.And it goes something like this:An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked.\xa0 Inside the small boat were several large yellowfin tuna.\xa0 The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.The Mexican replied, \u201conly a little while. The American then asked why didn\u2019t he stay out longer and catch more fish? The Mexican said he had enough to support his family\u2019s immediate needs. The American then asked, \u201cbut what do you do with the rest of your time?\u201dThe Mexican fisherman said, \u201cI sleep late, fish a little, play with my children, take siestas with my wife, Lourdes, stroll into the village each evening where I sip wine, and play guitar with my amigos.\xa0 I have a full and busy life.\u201d The American scoffed, \u201cI am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the proc...