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\n\t\t\t\t\t\t\tWelcome to Episode 31 of Navigating the Fustercluck\u2014a podcast full of snackable insights to help you navigate the overly-comlicated world of creativity and marketing.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no matter what you fancy creatively, we\u2019re here to talk about– in no particular order– 13 of my favorite reading recommendations for those whose curiosity keeps them relentlessly exploring more about their craft.\xa0#1 The Book of Symbols (Reflections on Archetypal Images), TaschenIn an increasingly visual society, it\u2019s helpful to know the connection we\u2019ve developed with certain colors and symbols. From the colors yellow to brown, the egg to stairways, this explanation of the symbols that for centuries have helped to simplify and guide us through life.\xa0According to Professor James C. Harris of Johns Hopkins, The Book of Symbols is a reliable compendium of potentially transformative images and essays, an essential guide to symbolic images for therapists, artists, art historians, designers, and all explorers of the inner life.When most books cover pretty surface level, this is pretty primal stuff. Stuff that makes you think. Stuff you can build on. Now the next selection is much more in the pop culture vein. Well-crafted easy reads.#2 Fifty-Two Pickup, Stick, Glitz, Get Shorty, Rum Punch \u2013 Elmore Leonard\xa0When asked to explain his success, crime writer Elmore Leonard said, Lots of white space on the page. No one since Hemingway has written tighter copy than this popular lit noir writer. No wonder so many films have been based on his books, including Tarantino\u2019s Jackie Brown.The point is, since we are more and more a visual culture, we have to keep our copy lean & mean. Try following Leonard\u2019s 10th rule of writing: Try to leave out the parts that readers tend to skip. Sounds simple, right? Yet there are still plenty of writers who still want to dominate the page, screen and every second of radio spots, too.\xa0But if you don\u2019t believe Elmore Leonard, maybe you\u2019ll trust Mark Twain who wrote to a friend, I would have written a shorter letter, but I didn\u2019t have the time.Leonard is a great study, especially for writers when it comes to writing muscular, crisp dialogue.#3 The Book of Gossage, Howard Gossage, Bruce Bendinger, with Jeff Goodby and Stan Freberg\xa0When you\u2019re a hero of Jeff Goodby, Alex Bogusky and other Hall of Famers, you must have done something right.\xa0Back in the day, Howard Gossage was known as \u201cThe Socrates of San Francisco.\u201d\xa0Full of wisdom, he once said, The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it\u2019s an ad.No wonder so many feel that Howard was ahead of his time. Interactive before the word \u201cinteractive\u201d became a thing.With things like the Scientic American Paper Airplane contest, offering \u201cpink air\u201d for the Fina Oil Company and the opportunity to win a kangaroo from Australian airline, Quantas, Gossage\u2019s wit and ingenuity melded media and creativity in\xa0 groundbreaking and refreshing ways.\xa0#4 Hoopla, Crispin, Porter, BoguskySpeaking of Alex Bogusky, every generation or two, an agency seems to rise from nowhere and point the way for the rest of us. From the relaunches of Burger King and the Mini Cooper, to shaking things up socially with the anti-smoking campaign, Truth, Crispin, Porter, Bogusky injected both the industry and popular culture with media-agnostic work, creating great talk value around both the agency and its clients.This is a big, fun book with big, fun work full of energy and personality. Work that would still shine today. Just make sure to read the business challenges and strategies at the foundation of it all.#5 Show Your Work, Austin KleonEasygoing Austin Kleon lives in Austin, Texas, so it\u2019s not surprising that this snackable train & plane book goes down easy.