Episode #878: Joshua Lisec: So Good They Call You a Fake!
Joshua Lisec is the author of \u201cSo Good They Call You a Fake\u201d and is considered the world\u2019s best ghostwriter, having ghostwritten more than 80 books since 2011 for CEOs, celebrities, and entrepreneurs. In this episode, he discusses the transition from ghostwriting to coaching authors, the importance of offering a superior solution to attract clients, and the potential of books as a marketing tool for your business!\xa0
What You\u2019ll Hear In This Episode:\xa0
-\xa0\xa0\xa0\xa0\xa0\xa0 How to build your client base authentically
-\xa0\xa0\xa0\xa0\xa0\xa0 What to do to attract the right clients, repel the wrong ones, and charge high fees for your expertise
-\xa0\xa0\xa0\xa0\xa0\xa0 The strategy to turn your books into courses or masterclasses for monetization
-\xa0\xa0\xa0\xa0\xa0\xa0 Turning negative feedback from haters into sales
-\xa0\xa0\xa0\xa0\xa0\xa0 Joshua\u2019s insights about the book industry, how people\u2019s reading habits have changed, and how you can turn that to your advantage!