Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting \u2026 if you want to get better results from YouTube don\u2019t miss this interview! \xa0 What You\u2019ll Hear In This Episode: \xa0 - The recent changes in YouTube ads and how businesses can profit from them \xa0 - The ideal length for YouTube ads to ensure they deliver maximum ROI\xa0 \xa0 - The \u201cAlpha AI\u201d targeting strategy, and what it is\xa0 \xa0 - The importance of compliance, and why you shouldn\u2019t make overly flashy and unrealistic guarantees\xa0