Why the Soundless TikTok Videos Matter
If you\u2019ve been scrolling TikTok recently and noticed influencers are now dancing to video with no sound, silent disco style? Yeah - that\u2019s actually the fallout of a complicated licensing battle between two giants: TikTok and Universal Music Group. The breakdown of licensing negotiations between these two companies is a fascinating case study for where the music industry is right now in the era of streaming. Nicole explains what happened, and what's at stake for musicians and fans.