This Five-Minute Exercise Can Catapult Your Career

Published: June 1, 2023, 7 a.m.

When the term \u201cpersonal brand\u201d first entered the zeitgeist, people were stoked to talk about it\u2014but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal brand" is a tool that can help you leapfrog in your career. This Help Wanted episode is proof - and Money Rehabbers have to hear it.\nWhen Nicole and Entrepreneur Magazine editor in chief Jason Feifer get a listener-submitted question about building a personal brand on their podcast Help Wanted, they decide to phone-a-friend: Aliza Licht, an incredible marketing guru. Jason, Nicole and Aliza take the caller through an exercise that you can use to build your reputation, get recognition for the work you love and secure the opportunities you've always wanted.\nFind Aliza's latest book, On Brand, here: https://alizalicht.com/on-brand\nSubscribe to Help Wanted here: https://link.chtbl.com/85RcT5bT