Mobile Conversion Optimization, Segmentation and A/B Testing
Uyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization\xa0and\xa0the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also\xa0Segmentation and\xa0A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and\xa0Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?