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How Homesnap attracted 1 million real estate agents – and keeps them coming back
Homesnap can count Facebook, Google and other ad platforms among its “BFFs” thanks to a pathbreaking model that helps real estate agents and brokers to reach their intent-rich target audience of house-hunters and consumers. Homesnap used channel marketing to get 1 million real estate agents on the platform, which offers a suite of real estate services to agents, brokers and consumers. Our host Peggy Anne Salz catches up with Tim Condon, SVP of Engagement & Marketing at Homesnap, to talk about the platform, the app and the company’s success in becoming an indispensable ecosystem player and partner.