Tucker Eskew, "The Discipline of Political Messages in an Unruly Era"

Published: May 3, 2009, midnight

b'Presidential elections are considered decisions on politicians\\u2019 virtues and reflections of public values. On an ongoing basis, polling data and snap punditry engorge the body politic between elections. Taken together, these judgments on leadership and partisanship \\u2013 on statecraft and stagecraft \\u2013 lie at the core of democracy today. Tucker Eskew explores the permanent campaign of the last ten years. What is \\u201cmessage discipline\\u201d in an era of atomized opinion leadership \\u2013 a necessity or a fool\\u2019s errand? Are the parties inevitably devoted to different styles of communication, and is this era\\u2019s favored approach inextricably the domain of the new Administration? Can unfettered dialogue, as an expression of freedom, be a pure benefit to society, or is \\u201cFire!\\u201d being texted in a crowded coffee house? Consistent with his conservatism, Eskew will have firm answers to some of these and other questions. Reflecting his consulting firm ViaNovo\\u2019s \\u201cnew ways\\u201d, he welcomed dialogue on all.'