Siva Vaidhyanathan, "The Googlization of Everything"
b'Google seems omniscient, omnipotent, and omnipresent. It also claims to be benevolent. It\\u2019s no surprise that we hold the company to almost deific levels of awe and respect. But what are we really gaining and losing by inviting Google to be the lens through which we view the world? This talk will describe Siva Vaidhyanathan\\u2019s own apostasy and suggest ways we might live better with Google once we see it as a mere company rather than as a force for good and enlightenment in the world.\\n\\nSiva Vaidhyanathan, cultural historian and media scholar, is currently associate professor of media studies and law at the University of Virginia.'