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My guest today is Thales Teixeira. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it\u2014while highlighting the specific strategies potential startups use to gain a competitive edge.

The topic is his book\xa0Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption.

In this episode of Trend Following Radio we discuss:

• As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW\u2019s and Sephoras of the world head on, peel away a piece of the consumer purchasing process.

Jump in!

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I\u2019m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I\u2019m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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