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My guest today is David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University\u2019s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also a Senior Director of Business Design at IDEO.

The topic is his book The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition.

In this episode of Trend Following Radio we discuss:

• New Ideas and Innovation
• The Human Element
• Improving the Idea
• Four Primary Frictions
• Apple Products
• Simplicity in Design
• Dating Apps
• Medical Innovations

Jump in!

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I\u2019m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I\u2019m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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