The Telegraph's Maire Bonheim and David Alexander on newsletters for different business goals
This week we speak to The Telegraph\u2019s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they\u2019ve learned from a community-focused approach to their Politics newsletter.\nMarie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.\nIn the news roundup we have a good chat about The Atlantic\u2019s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.\nSign up for our own daily newsletter and community forum at voices.media