PPA Festival Special: How publishers are future-proofing audience relationships
The last few weeks has seen the Media Voices team head out and about to various industry events, from a Local News event with Google to the PPA Festival and Newsrewired, as well as running our own Publisher Podcast Forum and Awards.\xa0\nWe were proud to be media partners for the PPA Festival, where Peter and Esther spent the day catching up with industry friends and listening in on all sorts of sessions to do with audience-building.\nIn this special episode from the PPA Festival, we've focused on how publishers are future-proofing audience relationships.\nThere are rising challenges from an economic recession, advertising slowdowns, uncertainty about subscriptions growth and the yet unknown impacts of AI advances which are pressuring publishers. The only way to ensure success is to deliver real value to your audience.\nThe businesses that succeed will be those that prioritise reader relationships. We spoke to a range of publishers at the Festival and sat in on sessions on the Audience stage to find out how they plan to future-proof those audience connections.\nThis episode features the following experts:\nSajeeda Merali, CEO, PPA\nAmanda Wigginton, Customer strategy, data and insight specialist\nSarah Ebner, Executive Editor & Head of Newsletters, Financial Times (session extract)\nMark Alker, Founder, SingletrackWorld\nEd Garcia, Head of Retention, Immediate Media (session extract)\nClare Wain, Marketing Director, NEOM Organics (session extract)\nSeema Kumari, Senior Director of Consumer Marketing and CRM at Hearst UK (session extract)\nTony Hill, Marketing & Events Director, Mark Allen Group (session extract)\nAlix Fox, Writer, broadcaster and sex educator (session extract)