Media Briefs: Setting new KPIs to rescue SMB display-ad revenues
Focusing on key digital advertising accounts makes sense for publishers, but there is huge revenue potential in the small and medium sized businesses that publishers once served as a matter of course in their print publications.\nThis is the latest in our Media Briefs series of short, sharp sponsored episodes \u2013 just 10 to 15 minutes \u2013 with a senior executive from a vendor working with publishers to make their businesses better.\nIn this episode, Peter speaks with Christian Scherbel, CEO of Smartico about what opportunities there are for publishers to service small-business accounts online, and restore local digital display advertising revenues.\nThis Media Briefs episode is sponsored by Smartico, enabling more than 500 publishers worldwide to access the untapped revenue potential in digital display advertising for small and medium sized businesses.\nCombining the power of AI with human creativity, Smartico\u2019s Smart Ads Solution builds high-impact ads from existing advertiser content. Using just a URL, print ad or social media post Smartico will create engaging ads including built-in instant landing pages for your advertisers.\nLearn more about how Smartico can help grow SMB advertising revenues on their website or email Christian to request a free demo.