Media Briefs: How live blogging adds an audience-first dimension to election coverage
Time magazine has called 2024 the ultimate election year, with people going to the polls from India to the UK and America. Rolling election coverage gives publishers the opportunity to keep audiences updated, but also include their opinions in reporting.\nThis is the latest in our Media Briefs series of short, sharp sponsored episodes \u2013 just 10 to 15 minutes \u2013 with a senior executive from a vendor working with publishers to make their businesses better.\nIn this episode, Peter speaks with Naomi Owusu, Co-Founder and CEO at Tickaroo, a leading supplier of news and sports media solutions which enable publishing organisations to engage with their audiences in real-time. We spoke about how live blogging can be used to engage audiences with election coverage, but also how it can be used to bring community voices into regular local reporting.\nThis Media Briefs episode is sponsored by Tickaroo, a leading supplier of news and sports media solutions. Tickaroo develops software and apps that enable organisations to engage with their audiences in real-time and reach their monetisation goals.\nIts live blogging software is used by media houses, event organisers, and professional sports clubs and associations. The live content software combines professional digital storytelling and live reporting, with over 72,000 journalists relying on its digital publishing software, available as a native app and web application.\nLearn more about Tickaroo\u2019s media solutions on their website.