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As part of a special four-part podcast series, supported by the\xa0Google News Initiative, we\u2019ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they\u2019ve evolved company culture and practice, and what tools and trends they\u2019re working with to prepare for the next decade.\nTo build a sustainable \u2013 and successful \u2013 publishing business requires staff to be on board with changes, as well as a collaborative environment with good communication. For local news organisations, external relationships with audiences also need work. In this third episode, we speak to some local news organisations about getting company culture to the best possible place.\nExperts featured in this episode:\nDoug Smith\xa0\u2013 Lead architect, Table Stakes\nCheryl Livingstone, Special Projects Editor, DC Thomson\nEmily Hewett, Head of Audience Development, DC Thomson\nCraig Walker, Editor, Press and Journal and Evening Express, DC Thomson\nDavid Floyd, Managing Director, Social Spider\nJayne Savva, Group Features Editor (news), DC Thomson\nNicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis\nPierre France, Co-Founder, Rue89 Strasbourg\nJonathan Heawood, Executive Director, Public Interest News Foundation\nProf. Dr. Wiebke M\xf6hring, Professor of Journalism, TU Dortmund Institute for Journalism\nBenedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google\nThis series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com