Big Noises: Michelle Manafy on the medias universal problems
On this week\u2019s episode of Big Noises from Media Voices we hear from Michelle Manafy, Editorial Director at Digital Content Next (DCN), the trade organisation for premium publishers.\nMichelle started out as a journalist. The rise of digital media saw her embrace the changes and after working for a range of publications, from alt weeklies to B2B titles, she joined what was then the AOP to help premium publishers on their digital transition. She now manages online content and events for the group. More than a decade in, Michelle still has hope for the media, but is frustrated by many of the publishing practices she sees. \u201cNow we\u2019re in a world where two thirds of our job is to rise above the noise. \u2018Listen to me. Look at me\u2019 right? Are we providing a value exchange? When people give us that gift of their attention, do we provide them with value\u2026 was it worth their time?"