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Kevin Bartus is a terrible employee\u2014those are his words, not mine. But that\u2019s OK because he\u2019s a very successful entrepreneur.\n\nKevin is the President and CEO of Ideon Media\u2014Canada\u2019s largest digital rep firm, responsible for monetizing Canadian ad traffic for brands such as VICE Media and IGN, to name a few. Ideon also owns and operates several sites including SavvyMom, 29Secrets, and AmongMen.\n\nA Chicago native, Kevin was quite the academic in his youth. He found subjects like math easy, so it shouldn\u2019t be a surprise that he graduated from both MIT and Harvard.\n\nHe moved into consulting after university and then founded Blue Spark\u2014a company building websites for TorStar and Rogers.\n\nDespite an exit and the chance to lead Rogers Media\u2019s foray into digital advertising, Kevin had the itch get back out on his own. He saw the success Olive Media enjoyed in the rep space, and decided to emulate their business model with Ideon Media.\n\n**Subscribe to the Media People Newsletter**\nmediapeople.beehiiv.com/subscribe\n\n**Listen & Subscribe**\nwww.mediapeople.ca\nwww.youtube.com/@mediapeoplepodcast\nwww.instagram.com/vicgenova/