EP98 - Coastal Digital Group Co-Founder - Sotero Bernardo
Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order.\n\nBut it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group\u2014an experience agency combining creativity with technology.\n\nThe original goal was to make it in media sales. But sales opportunities are scarce when you\u2019re fresh out of school, so Sotero took a job as a jr. media planner at Cossette Media\u2014working on both the Nike and Sony PlayStation media accounts.\n\nHe moved into venue advertising before networking his way to a sales role with Ideon Media. His success led to a promotion along with expanded responsibilities that included managing people and acquiring new publisher representation deals.\n\nBut Sotero saw an opportunity within the creative space. He had a plan to capitalize on it, and co-founded Coastal Digital Group with his business partner.\n\nSotero Bernardo stop by to chat about growing up in Toronto\u2019s Parkdale neighbourhood, attending high school in suburbia, working at McDonald\u2019s, monetizing charisma lessons, his media sales career, and entrepreneurship in the ultra-competitive media space.\n\n**Subscribe to the Media People Newsletter**\nmediapeople.beehiiv.com/subscribe\n\n**Listen & Subscribe**\nwww.mediapeople.ca\nwww.youtube.com/@mediapeoplepodcast\nwww.instagram.com/vicgenova/